EXPERIENCE THE TRUE GOLDEN STATE REMOVED FROM TRENDS AND TIME
What if Bourdain had done a deep dive of California for a whole season?
Join 7th generation local and Food Network Finalist
Chef Lee Abbott on a new travel, food, wine, beer, lifestyle TV series, as he shares the California gems, backroads, secret spots, and amazing people he grew up with.
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The bonus is...in every episode he cooks something special inspired by the locals, such as Abalone in Santa Barbara, Wine Sauces in Napa, Trout by campfire on the Kern River, or simply raising a cold one with a killer brewery band.
An Amuse Bouche
Show Open & Cooking Segment
Press Play and Welcome to California
A Typical Episode goes kinda like...
In each episode we feature one Town or Region, plus one specialty food or product, plus one local Beer/Wine/Spirit.
For example: Goleta California we visit a ground-breaking
on-shore Abalone Farm, and the Goleta Red Distillery.
Therefore...
• At the Top of Show, we hit a local restaurant gem as we introduce the Location and a local VIP. We chat about two or three local specialty products.
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• 2nd Segment we deep-dive one of the Artisans, their products, their farms/wineries/chicken coops - whatever! In this example - we go to the ground breaking Abalone Farm!
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• 3rd Segment we pop over to another local specialty location, such as the Goleta Red Distillery, and from the Master Distiller we discover his magic.
• 4th Segment we hit the CA Soul Kitchen and start cookin! What's Chef Lee going to do with the Abalone and what Spirit(s) did he choose to pair the dish with?
• Final Segment we plate - and we EAT!
We Have Distribution!
The gorilla grip of broadcast players has been broken.
True foodies, cooks and epicurean travelers are tired of competition reality shows - they want MEAT on the bone.
Basil & Salt Magazine partnered with Endorphin Films has a distribution Channel on Roku with a global reach of over 80 million active accounts. Plus... Amazon, Tubi, Hulu, and the realm of other streaming opportunities that shall also be added to our distribution in phase 2.
The Basil & Salt channel is hosting numerous other content providers too. So, if a viewer arrives to the channel via one Chef... they are introduced to the next one... and the rising tide floats all Basil & Salt boats.
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And positioned as a flag-ship series is... California Soul
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Dog Is My Co-Pilot
Every Road Trip needs a trusted Compadre - and this is ours.​ Meet ODIN.
His nickname is "The Mayor" because he seems to know everyone and commands the room the second he walks into it. Typically off-leash 'cause he's too smart to need one. He's also community savvy and even when other dogs start yapping at him he feels no need to prove anything.
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But Odin is not just "cute casting" - this is deliberate.
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Several years ago, Director & Host Chef Lee Abbott produced "The Antonio Treatment" for HGTV and the Designer Antonio Ballatore brought along his bulldog "Chewie" and that lovable mug got more fan mail than the Host of the show!
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So Odin will be along for the ride as the world's greatest ice-breaker and Host Chef Lee's best friend. And also with Odin there will certainly be no left-overs...
We're Looking for Partners!
And offering FULL RIGHTS to REUSE & REPURPOSE ANY & ALL ASSOCIATED MEDIA.
As an independent production, vs. Food Network or Travel Channel, our Producers have the enormous benefit of literally being able to GIVE our sponsors all of their media to do whatever they so choose with it.
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From full edited segments, to Social Media clips, to re-editing your own content from the footage, to pulling single frames of raw video for a print campaign, to even requesting certain segments highlighting your brand.
You pay for it - you co-own it.​
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Our Producers are veterans in crafting creative stories to maximize how your brand can have some California Soul. (Oh and YES.... Partner VIPs are welcome on set and can even join in on the fun). We hope you join us at the table.
